INSIGHT NG
Empowering local businesses by connecting customers to everything they need, all in one place.
The problem
Finding local businesses can be a frustrating experience.
Scattered information across various platforms, scammers
posing as business owners, irrelevant search results, and
outdated directories create a time-consuming and inefficient
process.
Users often struggle to find the specific businesses they
need, leading to missed opportunities and customer
dissatisfaction.
Design Approach
We adopted a user-centered design approach throughout the
Insight NG development process. User flow mapping techniques
helped us visualize the complete user journey, from
searching for a business to connecting with them.
Insight NG team is small but very intentional, brainstorming
workshops fostered creative exploration, resulting in core
features like the advanced filtering options and bookmarks.
User Research & Findings
Understanding user needs was paramount to the success of Insight NG. the team employed multifaceted research approaches to gather in-depth user insights, several information already exist for this niche so market research was quite fun to do for this product
Design & Product Goals
- Individuals unfamiliar with the area rely on Insight NG to discover nearby shops, restaurants, and service providers.
- Visitors exploring a new city leverage Insight NG to find attractions, restaurants, and unique local experiences.
High Fidelity Wireframes
Website Landing Page
User Search Function, Vendor Profile
Conclusion & Lessons
Finding local businesses just got a whole lot easier – and
that's just the beginning. My journey in developing this web
app has been about more than just solving a problem – it's
about empowering users and businesses alike.
I designed and built a solution that bridges the gap between
convenience and accessibility, fostering connections and
growth. This project taught me that design thinking is the
ultimate game-changer for tackling complex challenges.
User feedback showed me the importance of putting users first,
adapting to needs, and crafting unique solutions. I'm now
ready to unlock the potential of design for your business!
With my experiences and perspective, I'm confident I can help
you create a winning recipe for your brand.
Let's discuss how I can help you cook up something amazing!
Send me a mail and let's get started!